C&A Circular Knit

Appointed to revitalize and modernize the Circular Women’s category at C&A—a €240M segment at the core of the brand’s sustainability vision. I led the transformation of the knit tops range by introducing a more contemporary design language, innovative circular materials, and forward-thinking fits to today’s conscious consumer.

The first collection, launched in stores in Q1 2024, marked a clear shift in aesthetic and purpose. It not only reflected a modern take on basics but also exceeded commercial expectations, outperforming sales targets by over €7M.

This project showcases my ability to blend trend-driven creativity with commercial performance, while actively shaping a more modern and sustainable future for mainstream fashion.