Only - Leather and PU lines

Directed the creation of ONLY China’s trend-focused Leather and PU collections, aligning seasonal drops with global runway influences and fast-paced local demand. Worked closely with design and buying teams to source innovative materials and finishes, translating fashion trends into commercially successful styles. Prioritized silhouette relevance, surface treatments, and fit to position the collections at the forefront of youth-driven fashion in the Chinese market.