Only Lingerie and Loungewear

Spearheaded the creation and launch of the ONLY Lingerie and Loungewear collections from the ground up—defining the vision, building the product strategy, and executing the full design-to-store pipeline with a focus on the unique preferences of the Chinese market.

This project was a rare opportunity to build a fashion category end-to-end, combining design vision with strategic implementation in one of the world’s most complex and fast-moving markets.